Building Generational Wealth: A Modern Approach to Growth, Legacy, and Purpose

In today’s rapidly evolving world, creating and sustaining generational wealth has become a priority for many. But:

How can individuals blend personal growth, self-care, and business development to leave a lasting legacy for future generations? 

The journey towards generational wealth is not just about accumulating assets, but about strategic decisions, investments, and developing a mindset focused on long-term growth.

Take the inspiring story of Ashley Page, a global leader and mother, who successfully blends her pursuit of personal fulfillment with her financial and familial goals. As the Senior Vice President, Deputy General Counsel, and Chief Compliance Officer for Endeavor—a global entertainment company—Ashley has crafted a life that intertwines her love for her children, the pursuit of self-care, and building wealth. She made a pivotal decision to invest in a custom home in Placencia, Belize, which serves both as a retreat for her family and a long-term investment property. Let’s explore how her journey, and others like it, can teach us the best approaches to generational wealth.

1. Investment in Real Estate as a Wealth-Building Strategy

Ashley’s decision to build her dream home on the shores of Placencia is a perfect example of using real estate as an investment tool. Real estate not only serves as a personal sanctuary but also a long-term asset that appreciates over time. For anyone looking to build generational wealth, considering property investments in emerging or underappreciated markets can offer long-term returns. Belize, for instance, has become a hotspot due to its natural beauty, sustainable tourism initiatives, and favorable property tax rates.

The key takeaway here is that real estate can act as both a lifestyle asset and an investment opportunity. By investing in places that align with your lifestyle, like Ashley’s choice of Belize, you are securing a financial future while also enriching your personal life.

2. Business Ventures and Strategic Investments

While Ashley’s primary business role is in the entertainment and sports sectors, her personal investment strategy focuses on sustainability. By ensuring that her family’s wealth grows through real estate, Ashley is building a legacy for her children. Likewise, many successful entrepreneurs build wealth by diversifying their income streams and making strategic business investments. Whether through stocks, small businesses, or international properties, diversifying your investments helps to mitigate risk while maximizing potential returns.

One of the easiest ways to start building wealth is to leverage your current business. For example, creating a business that generates consistent income can act as the foundation for larger investments. If you already own a business or have an online brand, like Lanera360, consider how you can funnel some of your profits into growth opportunities that will yield long-term wealth for the next generation.

3. Incorporating Self-Care into Your Financial Journey

Building wealth requires both mental and physical stamina. Ashley’s approach highlights the importance of self-care. She emphasizes that staying healthy, both mentally and physically, allows her to be the best version of herself—both for her family and in her professional role. It’s a reminder that when we are at our best, we are better equipped to make thoughtful business decisions that affect our financial future.

For aspiring business owners, taking time to recharge and reflect is essential to avoiding burnout. This can lead to more strategic thinking and better decision-making, ultimately benefiting your financial growth.

4. Setting Financial Goals and Fostering Financial Literacy

A major part of generational wealth is passing down not just financial assets, but financial knowledge. Families that have mastered the art of wealth-building are often the ones who discuss money openly. By teaching children about financial responsibility, saving, investing, and even entrepreneurship, you lay the foundation for future wealth.

For example, Ashley sees her travels with her children as an investment in their education. These trips are not just about leisure, but about broadening their understanding of the world, exposing them to diverse cultures, and teaching them the importance of global citizenship. Similarly, teaching your children or loved ones about financial literacy—how to budget, invest wisely, and save—prepares them to manage the wealth you’ve built for generations to come.

5. Focus on Building Assets, Not Just Income

While earning income is crucial, creating and building assets is what separates wealth from mere income. Whether it’s real estate, stocks, or intellectual property, assets are what sustain wealth over time. Ashley’s decision to build a custom home is not just a purchase—it’s an asset that appreciates and generates income through rental opportunities.

For those starting their wealth-building journey, consider ways to turn your income into assets. For example, owning a business that produces intellectual property or investing in income-generating real estate can create streams of passive income, reducing reliance on day-to-day earnings.

6. The Power of Travel and Cultural Exposure in Business Development

As a business leader, embracing global perspectives can be a powerful tool. Ashley’s international travels have not only been an opportunity for personal growth but have also opened up new business opportunities and insights. Exposure to different cultures and markets can help you make more informed business decisions and even spot investment opportunities in different regions.

For business owners, especially those in the tech or media space, global exposure can be key to identifying trends, discovering new markets, or building networks that fuel growth. Learning from global entrepreneurs and understanding market dynamics in other regions can offer significant advantages for your business.

The Intersection of Business, Family, and Self-Care

Creating generational wealth isn’t just about accumulating money—it's about making thoughtful, strategic decisions that align with your values and lifestyle. Ashley Page’s journey teaches us the importance of combining business acumen with a focus on family, travel, and self-care. By investing wisely in assets like real estate, building multiple income streams, and fostering financial literacy, we can all build lasting wealth for future generations.

As you pursue your wealth-building journey, remember to balance the pursuit of financial success with a life of meaning and fulfillment. Whether you’re an entrepreneur, a professional, or just beginning your financial journey, adopting these strategies can set you on the path to a lasting legacy.